Well-liked messaging platform Telegram has introduced it’s launching a brand new premium tier of its providers because it seeks to monetize part of its userbase. Reaching greater than 700 million energetic customers month-to-month, the brand new tier solutions to the necessity of those customers for extra bandwidth and storage capability, in response to Pavel Durov, CEO of the corporate.
Telegram’s New Premium Tier to Broaden Consumer Performance
Telegram, some of the well-liked messaging apps in cryptocurrency circles, has introduced it’s going to introduce a paid premium tier of its providers that may enable its customers to entry new options and increase upon some which can be already out there. The transfer comes as the corporate seeks to monetize a very good a part of its userbase, which just lately reached a milestone of 700 million month-to-month energetic customers.
The premium tier is a solution to the necessities of a set of customers that needed to improve their bandwidth and storage from throughout the app, in response to CEO Pavel Durov. He said:
After giving it some thought, we realized that the one solution to let our most demanding followers get extra whereas retaining our present options free is to make these raised limits a paid choice.
Among the many new options out there for paid customers are the extension of the variety of channels that they’ll observe — 1,000, up from the five hundred that the free tier presents — and likewise the creation of 20 chat folders with 200 chats in every folder. The pricing for this new service tier has not been disclosed as of writing, however in response to Techcrunch, estimates are near the six-dollar mark.
Highway to Monetization
This isn’t the primary try from Telegram to monetize providers on the platform, which supplies messaging and content material administration techniques to hundreds of people and corporations at a worldwide degree. The corporate launched the characteristic of sponsored messages final 12 months, permitting advertisers to place such messages in giant channels with greater than 1,000 subscribers.
Nonetheless, the most important try at monetization was the launch of Telegram’s personal token, referred to as gram. The initiative managed to assemble greater than $1 billion from buyers everywhere in the world however was finally shut down by the U.S. SEC, which issued a short lived restraining order in opposition to the corporate again in 2019. This led Telegram to drop the launch of the token, and to return the cash to buyers, additionally paying a high quality to the establishment.
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